Strategic Management in Dynamic Environments Essay Example

Strategic Management in Dynamic Environments Paper After some good discussions and ideas regarding the expansion plans of the furniture company, the realization comes about that the main factor to consider is the competition that will be encountered in the expansion country Of choice. As a result, there needs to be further research done regarding the top competition for the furniture company in China. After researching furniture companies in China, the two companies that have been chosen are KEA and Marko International Furniture Company. KEA is a company that started out small by a five year old boy with an entrepreneurial spirit selling pencils and match sticks to neighbors. Because of his drive and determination to help out his family, the KEA brand started in 1943 and is a global giant that has stores in forty-one countries, with twelve stores in various neighborhoods of China. The vision of KEA is to create a better daily life for the many, and their business plan is to offer a wide range of well designed, functional home furnishings at prices that are low enough so as many people as possible can afford their furniture (KEA, 2013). We will write a custom essay sample on Strategic Management in Dynamic Environments specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Management in Dynamic Environments specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Management in Dynamic Environments specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Marko International Furniture Company was founded in 1995 and has lumber resources that are imported, produces various styles of high-end furniture with different cultural elements, and exports to Australia, Canada, Europe, Japan, the U. S, as well as other countries. Marko ranks as one of the top furniture stores in the industry and in the areas of equipment level, production scale, industrial and technical production, as well as marketing, product development, and management. In 2002, Marko created its own brand of furnishings; Marko Home Furnishings and began working with Ethan Allen, one of the largest furniture retailers in the LLC. S, and opened around thirty stores across China (Marko, 2013). As we look at KEA and Marko, it is evident that both these companies have strengths and weaknesses. Because of those strengths and weaknesses, it is important to do a SOOT analysis since it will not only analyze the strengths and weaknesses, but also the opportunities and threats. The strengths of KEA include brand recognition and image, internationally known, unique business model, and a long-term joint venture with their supplier, which equals quality rodents. The weaknesses are privately owned, a reliance on European markets, lower level of customer service, and real estate (large land masses). The opportunities are further international expansion, smaller store locations, moving towards being global and more high-end furniture. The threats are competitors (direct and indirect), shipping prices and rising commodity, copycat companies, and a threat to the performance of the company in specifically the American and UK markets. KEA is a direct competitor to us because of their established global presence and brand recognition, and urinate styles that look high-end, but are inexpensive. They also have several locations throughout China. In some ways KEA has an advantage over us because of their inexpensive products, but are of quality. However, our advantage over them is that our customer base wants furniture that is of quality and furniture that is already assembled (KEA, 2013). The strengths of Marko is their collaboration between Ethan Allen and their own brand Marko Home Furnishings and a strong operating performance, known internationally, free shipping, marketing strategy, and economies of scale. The weaknesses are an over dependence on domestic regions, high employee turnover, expensive products. The opportunities are recovering economy, strategic acquisitions, and additional global expansion. The threats are falling housing investments in the IS. S, labor and Wage issues in China, aging population on main shopper sector, and competition (direct and indirect). Marko is a direct competitor for us because they are a well established company in China with a working relationship with Ethan Allen and export to countries like Australia, Canada, Europe, Japan, and the U. S. They also have a did range of high-end furniture with influences from the countries they export to and a direct competition to our product line. The advantage they have over us is that they are an established company with various locations throughout China (Marko, 2013). When discussing a cooperative strategy with our competitors, this is something that is highly possible with Marko. Since this company has already established a working relationship with Ethan Allen, why not add more partnerships to the mix. This form of relationship will have benefits for involved by adding value to each company. As far as KEA not so sure that a cooperative strategy is possible, KEA is a company that has its own way of doing things and their own ideology. If it were possible, our company would have to do things Kikes way. Another strategy that the furniture company should perform is building a competitive market profile. This process helps companies to identify and communicate with the forecast that offers the best opportunity for success. This type of profile is a concise description of the type of prospects the company wants to sell to. In order to do this there are certain steps to follow: identify the target market or our products as accurately as achievable; profile business customers by a set of different attributes consisting of size, location, and industry, as well as decision makers; research the preferences and interest of that target market; build a profile that is more detailed of the target audience on our website regarding their specific requirements; identify the benefits of the products that represent the best value for our customers; and create a positioning statement that I distinct for each sector of customers.

Teaching the Functional Skill of Tooth Brushing

Teaching the Functional Skill of Tooth Brushing Tooth brushing is both an important functional life skill and an appropriate skill for school intervention.   Other functional life skills like showering may be appropriate in residential settings, but its necessary to remember that only a small minority of students are in residential placements   In that way, tooth brushing is a pivotal skill in a way  that will lead to success in other task analysis based skill programs.  Once a student understands how completing one step leads to the next, they will more quickly acquire new skills.   Tooth Brushing Task Analysis First, you need to start with a task analysis, which lays out the discrete steps that a child must complete in order to complete the entire task. These need to be operationalized or described in a clear way that any two observers would see the behavior and identify it in the same way.  Below is a straightforward task analysis. Remove toothpaste and toothbrush from the drawerTurn on cold waterWet toothbrush     Ã‚  Ã‚     Remove cap from toothpaste     Ã‚  Ã‚  Squeeze 3/4 inch of  toothpaste on bristles   Ã‚  Ã‚     Place brush with toothpaste into the top right side of the mouthBrush up and downPlace brush into the left top sideBrush up and downRepeat on right bottomRepeat on left bottomBrush front top and bottom teethRinse mouth with water from water glass  Ã‚  Rinse your brush in the sinkReplace brush and toothpasteTurn off water Instructional Strategy Once you have a task analysis that fits your students need, you have to choose how you will teach it.   Students with a significantly disabling disability may need either forward or backward chaining, teaching one or two steps at a time, mastering each before moving on, or  your student may be able to learn the whole task, using visual prompts, or even a list, for students with strong language skills. Forward Chaining:  Forward chaining  is recommended for a student who is capable of learning multiple steps quickly, over a short span of time.  A student with good receptive language may respond quickly to modeling and some verbal prompting. You will want to be sure that the student exhibits mastery of the first two or three steps without prompting before moving on, but you will be able to expand the steps quickly.   Ã‚   Backward Chaining:  Backward chaining  is recommended for students who do not have strong language.  By performing the early steps hand over hand while naming them, you will be giving your student repeated practice in the steps for tooth brushing while building receptive vocabulary, and as you get closer to the end, you will withdraw prompting for the last steps, while keeping the reinforcement for completion closest to successful completion of the task.   Complete Task: This is the most successful with children with high functional skills. They may even be able to complete the task with a written checklist.   Visual Schedule In each of these strategies, a visual schedule would be helpful. Creating a picture schedule with the student completing each step (heavily edited, of course,) is a very effective way to support student success. The visual schedule can be reviewed before you brush teeth or can be placed on the counter. Try using laminated pictures with a hole punched in the corner, bound with a binder ring. You could also make a flip book using two rings at the top of the pictures, having the students lift and flip each page.   Evaluating Success In order to determine whether your student is making progress, youll want to be sure you are not over prompting which may easily lead to prompt dependence.